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A reply to a message
A reply quotes the message it answers. On a message of a conversation it is the message's own reply(text).
The reply is a text broadcast (direct_v2/threads/broadcast/text/) with the quoted message's fields: its item, its client_context, its author and its item_type as replied_to_target_type. The composer's Meta AI block a plain text carries is not on a reply, and the app's form order is its own. The brick that builds it is textMessage({ text, replyTo }), sent by DirectBroadcast.
Reply in a message's menu.

reply(text): the composer quotes the message.
The reply typed under the quoted message.
The reply sent, quoting the message it answers.